Meet the Founders

Dalton and Anna on who Studio Phoenix is and why the people who build the tech are the same people you talk to.

Anna Woodward
Anna Woodward
24 July 20261 min read
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Meet the Founders

About us

Dalton and Anna are the Co-Founders of Studio Phoenix, an innovative software company based in the sunny Bay of Plenty, New Zealand.

We're a multidisciplinary team, building custom solutions across:

  • Document signing - our own platform, FlowSign
  • Health and safety tooling
  • Orchard and sales CRMs
  • Mobile apps on iOS and Google Play, across FemTech, fitness, and business
  • A dash of automation and hardware under our Labs division

Between us we bring more than a decade across corporate banking, fintech, and blockchain. Anna came up through banking and fintech - from Commonwealth Bank and ASB to engineering at NZ fintech Squirrel - while Dalton has built across the crypto ecosystem alongside architectural and product design work, where security and reliability aren't optional. It means we've shipped software where the stakes are real, and we hold everything we build to that same bar.

Where we're headed

We've been quietly building for a number of years, laying the foundations for intricate solutions to complex problems - and we're now actively seeking to work and partner with enterprise, investment, and iwi, with the goal of becoming an industry leader in innovation for the Bay of Plenty. We're also putting down roots, scoping our first offices around Papamoa as the team grows.

Mauao (Mount Maunganui) rising above the coastline at Tauranga
Mauao (Mount Maunganui), Tauranga.

Point of difference

Because they actually build the tech - no outsourcing, no agency, no third-party devs - they're uniquely positioned to tackle complex problems: they meet and talk with people, then build the software.

The people you talk to are the people building your product.

Find out more about Anna or Dalton.

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