Built in house.
Built to last.

Studio Phoenix is a New Zealand software engineering studio. We create the apps and platforms your business runs on.

Trusted by 10,000+ people worldwide

Invoice Studio - PDF template styles
Beep - beep test coach
Beep - performance progress curve
Habit Spark - daily inspiration
Audit Base - annotated issue photo
Habit Spark - streak stats
Beep - training log
Audit Base - project report
Beep - run stats
Habit Spark - daily habits
Audit Base - on-site inspection
Luna - hormonal health tracking
Invoice Studio - create an invoice

How we work

Not every project starts the same way. These are the arrangements we build under.

01

We build it for you

We scope it, build it, and keep it running, and it belongs to you at the end.

  • Scope and cost agreed before a line of code is written

    We define what we are building, how long it takes, and what it costs, up front.

  • A working demo at every milestone

    You see real progress and can steer it early, rather than at handover.

02

We build it for equity

You bring the capital and the market, we bring the engineering, and we take a stake instead of a fee.

  • For founders with a real opportunity and
    no technical team

    You know the market. We become the engineering side of the business.

  • First prototype through to a product in market

    The same team stays on it after launch, because we own part of the outcome.

03

White label

Our software goes out under your brand, and we keep the platform running underneath it.

  • Your brand, front to back

    Your name, your colours, your domain. Customers see your product.

  • We handle the engineering, updates and uptime

    A far shorter path to market than building the same thing from nothing.

04

We build our own

We design, ship and run our own apps and platforms, which is where our standards come from.

  • Used by over 10,000 people worldwide

    Real products with real users, not a portfolio of one-off projects.

  • The same team, the same code, the same standard

    What we learn running our own software goes straight into client work.

See what we've built

Industries we work with

  • Construction & field ops

    Inspections, hazards and compliance, captured on site and reported the same day.

  • Health & wellbeing

    Consumer health apps built private by default, for people tracking sensitive things.

  • Fitness & sport

    Testing, training and performance tools used by coaches and athletes.

  • FinTech

    Payments, records and reporting, built by a team with banking behind it.

  • Professional services

    Signing, invoicing and client workflow, from first deal to finished project.

  • Councils & tourism

    Public-facing tools for the places people visit, and the teams who look after them.

  • Primary industry

    Automation and monitoring for the land, the animals and the machines that work it.

  • Non-profits & conservation

    Trackers and field systems for the groups protecting native species.

Why work with us

  • Built in house

    Design and engineering sit with one team, so the people who scope your project are the people who ship it.

  • Straight to the engineers

    The people writing your software are the people you talk to, so a decision gets made in the same conversation you raised it in.

  • New Zealand owned

    A down to earth team that thrives on building good products and backing good ideas.

  • Proven in production

    Our own apps are used by over 10,000 people worldwide, and client work is held to that same standard.

Aerial view of Pukehina Beach looking out across the wider Bay of Plenty
About Studio Phoenix

A New Zealand studio with global impact.

We're a senior team of engineers and problem solvers. We care about the craft, and building lasting partnerships.

Common questions

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Let’s build something
brilliant together.