Built in house.
Built to last
Studio Phoenix is a New Zealand software engineering studio. We create the apps and platforms your business runs on.
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See what we've built
Industries we work with
Construction & field ops
Inspections, hazards and compliance, captured on site and reported the same day.
Health & wellbeing
Consumer health apps built private by default, for people tracking sensitive things.
Fitness & sport
Testing, training and performance tools used by coaches and athletes.
FinTech
Payments, records and reporting, built by a team with banking behind it.
Professional services
Signing, invoicing and client workflow, from first deal to finished project.
Councils & tourism
Public-facing tools for the places people visit, and the teams who look after them.
Primary industry
Automation and monitoring for the land, the animals and the machines that work it.
Non-profits & conservation
Trackers and field systems for the groups protecting native species.

A New Zealand studio with global impact.
We're a senior team of engineers and problem solvers. We care about the craft, and building lasting partnerships.
Our latest ideas & perspective
Stories, updates and notes from the team on what we're building.

Flowsign is live: digital signing built in NZ
Anna W.17 October 2026Digital signing that flows. Prepare and deliver documents with ease. Built in New Zealand, built to scale.
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Luna hits #50 in Health & Fitness on the App Store
Anna W.13 October 2026Luna, our cycle tracking app, reached #50 in Health & Fitness on the New Zealand App Store. That's one of the most competitive categories on the store.
Read more
Habit Spark: the habit tracker that gets out of the way
Anna W.14 September 2026Most habit apps are built for the first week. Habit Spark was built for month three, when the novelty is gone and the only thing keeping a routine alive is a fast, honest check-in.
Read moreCommon questions
Every project starts with a straight conversation about the problem, whether that's over a coffee at a cafe or virtually.
Once we've defined a clear scope we agree upon, we'll provide a quote. We don't quote off a price list - what it costs depends on what you actually need, and we're upfront about it before any work begins.
From there we'll handle the rest. You can see how we work, step by step, on the about page.
It depends on the scope, and we'll give you a realistic timeline as part of the quote rather than a guess up front.
A smaller tool can be a few weeks; a full platform takes longer. Either way the work is broken into milestones with a demo at each one, so progress is visible the whole way and there are no surprises at the end.
We do. We're a studio, not an agency - we build it ourselves rather than broker it out, and we're a small senior team, so the person you talk to is the person writing the code.
Decisions get made in one conversation instead of travelling through an account manager, and the work stays in house rather than going to a subcontractor or offshore.
The trade-off is that we only take a selected amount of engagements a year and pick them on fit. If what you need sits outside what we do well, we'll tell you.
It depends on the agreement, and we set that out clearly before any work starts.
For most bespoke client builds, you own the code and the intellectual property we create for you - yours to keep and build on, with no lock-in.
Where a project extends one of our own products or reusable components, we keep those parts and license them to you instead. Either way, you'll know exactly what you own before you sign.
We don't stitch together third-party platforms and call it a solution. If the answer to your problem is configuring someone else's SaaS, you don't need us for that.
What we do is build proprietary software - our own code, owned and understood by the team that wrote it - and integrate it with whatever you already run.
So you get a system built around your business, rather than your business reshaped around a product someone else designed.






