Welcome to Studio Phoenix

Who we are, what we build, and why Studio Phoenix exists.

Anna Woodward
Anna Woodward
31 July 20261 min read
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Welcome to Studio Phoenix

Who we are

Studio Phoenix is an innovative software engineering team based in the Bay of Plenty, New Zealand.

We design, build, and run apps, web platforms, and automation in house.

Aerial view of Pukehina Beach where the farmland meets the sea
Pukehina Beach, Bay of Plenty.

Everyone here has spent years shipping real products in real industries. We've carried that experience into how we operate.

When you work with us, the people you talk to are the people building your product.

What we do

Our work falls into three buckets.

Web apps and platforms. The systems businesses actually run on - operational platforms, client portals, and the tools that hold a company's day to day together.

We've built everything from document signing, social planning, CRM, health and safety trackers and quarry management systems.

Mobile apps. We design, build, and publish apps to the App Store and Google Play, both for clients and under our own name.

Labs. The R&D side of the studio, where we explore ideas that sit between software and hardware - from remote livestock health monitoring to an automated mushroom growing operation.

A white autonomous robot with a picking arm reaching into a kiwifruit canopy at dusk
Labs: autonomous orchard robotics, still in R&D.

Why we build our own products

We build for clients, and we build our own products in house. We do both on purpose.

We run our own products in production, with real users depending on them. That experience flows straight back into client work. When we tell a client something will or won't work, it's because we've been there ourselves.

It also means we can offer things most studios can't, like white labelling our existing products.

What happens next

We'll begin to share the stories behind each of our products - the problem we saw, how we solved it, and what we learned along the way.

If you're curious how software and hardware actually gets made by a team that cares about the details, stick around.

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