We're a product studio, not an agency

We build the software a business runs on, and we keep running it after launch. Here's where that sits next to the agencies people sometimes mistake us for.

Anna Woodward
Anna Woodward
2 min read
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We're a product studio, not an agency

Where we sit

People sometimes find us while looking for a web or marketing agency. It's an easy mix-up, and it's worth clearing up early so nobody's time is wasted.

Studio Phoenix is a product studio. We engineer software products, and we keep running them once they're live.

Agencies do important work. A good marketing agency grows your audience. A good web agency gives you a site that tells your story well. That's a different job from ours, and we'd rather point you to the right people than stretch to fit.

What we build

Most of our work sits behind the login. Platforms with accounts and data, apps people open every day, and the internal systems a business quietly depends on.

Flowsign is our document signing platform. BEEP is a fitness testing app used by coaches and athletes around the world. For clients, we've built quarry management and health and safety systems that teams run their days on.

A website is often finished when it launches. A product is just getting started.

How that changes the work

Because people rely on what we build, we spend more time up front on how it will work. Who uses it, what data it holds, and what happens when it grows.

After launch we stay on. We fix what breaks, watch how it's used, and keep improving it.

We also run our own products in production. We deal with the same support tickets and app store reviews our clients do, and that keeps our advice grounded.

When we're not the right fit

If you need a brand refresh, a campaign or a marketing site, an agency will serve you better than we would. We're happy to say so.

If what you need has users, data and a life after launch, that's our work.

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