Studio Phoenix
Studio PhoenixSTUDIO·PHOENIX
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Studio Phoenix - Apps, Software & Automation

Studio Phoenix is a New Zealand team in the Bay of Plenty building apps, platforms, and automation for businesses worldwide - every project in house, from first idea to launch.

Services

How We Help

Tell us the problem. We work out what needs solving, build the whole thing in house, and stand behind it long after launch.

Web apps & platforms

The system your whole business runs on - shaped around how you actually work.

When spreadsheets and five different apps stop keeping up, you need one place that does the job properly. We build the platform your team relies on every day - shaped around how you actually work.

Customer portals, booking and quoting tools, dashboards - the systems whole businesses run their day out of. Locked down to the security standard the work demands.

We keep improving it based on how people actually use it, so it works well on day one and stays that way.

Labs

Tech for the land - and the animals and machines that work it.

Too much ground, too few people, and the work that matters happening out of sight. We're building tech that watches over animals and takes on the jobs that are hardest to staff - most of it still in trials.

Whether it's an ear tag on a cow or a robot in the orchard, the idea's the same: take the guesswork out of country too big to watch by hand.

All built in house. We start with a small trial that earns its place before anyone commits to a full rollout.

Mobile apps

Your idea in people's pockets - an app they actually keep.

Most apps get deleted within a week. The ones that stick feel quick, obvious, and worth opening again. We take an idea from first sketch to live on both stores - and look after it long after.

10+ apps shipped across health, fitness, sport, field work, and finance. We know what gets through app-store review - and what keeps people coming back.

One build runs on both iPhone and Android, feels native on each, and works offline. Same in house team from planning to post-launch.

Labs

Our R&D for the land and its animals

Too much ground and too few people to keep eyes on it all. Labs is where we prototype the sensing and automation to close that gap, and prove it in trials before it's built for real.

Remote Livestock Health Monitoring

Find the sick animal before it becomes a sick herd.

Designed to watch herd health remotely and flag an animal that's off - sending its exact location to the manager's phone before illness spreads.

Compact ear tags would read temperature, movement, and location, then send it back over satellite or cell. Staff ride straight to a known problem instead of searching for one.

We're scoping trials with farmers now; the tags and alerts are still in development. Any rollout starts as a small, proven trial.

  • Catch illness early: Temperature and behaviour changes would flag a sick animal days before it's visible.
  • Go straight to the animal: Every alert would carry the exact GPS location.
  • Covers remote country: Data would return over satellite or cell - no-signal country still covered.
  • Compact, low-maintenance hardware: Slim, solar-powered ear tags.
  • Start small, prove it, scale: Scoped trial first, full rollout when it's proven.
  • Built and run in house: Software, hardware, and alerts - one team, end to end.

What it does: Health Monitoring, GPS Location, Satellite & Cell, Early Alerts.

Autonomous Harvesting

A robot that picks the ripe fruit on its own.

Finds the ripe fruit, plans a path through the branches, and picks gently - no one steering. Proven in 3D simulation before touching a real orchard.

AI vision spots ripe fruit in real time; the arm picks without bruising. Built and tested virtually first.

Same see-it, reach-it, handle-it approach - pointed at the harvest that's hardest to staff. Trial on real crop, prove it, then scale.

  • Finds the ripe fruit: AI vision identifies what's ready in real time.
  • Plans its own path: Most efficient route through the branches, cutting time per cycle.
  • Picks without bruising: Gentle, precise gripping - reliable every time.
  • Proven before it's built: Validated in 3D simulation before hardware is committed.
  • Hard-to-staff work, handled: Takes on seasonal, labour-short harvest jobs.

What it does: AI Vision, Path Planning, 3D Simulation, Gentle Gripping.

Conservation & Wildlife Tracking

The same tech that watches a herd can help bring a species back.

The same tracking tech we'd build for livestock, pointed at conservation. Lightweight trackers would map where native wildlife goes and flag when an animal is in trouble.

Small, low-profile trackers - leg band, anklet, or backpack harness, matched to the species - would send back movement and location data so conservators know where to focus.

Unusual movement, or none at all, would flag an animal in danger early enough to act.

  • Eyes on rare species: Lightweight trackers would reveal where native animals roam.
  • Spot trouble sooner: Unusual movement would flag an animal that may be in danger.
  • Made for the animal: Leg band, anklet, or soft harness - matched to the species.
  • Same approach, many species: The same tracking tech we'd build for livestock, pointed at conservation.
  • Data that guides action: Movements mapped over time to inform protection decisions.

What it does: Lightweight Trackers, GPS Telemetry, Native Species, Field-Proven.

Our Apps

Published Products

Apps we designed, built, and published. Live on the App Store and Google Play.

Audit Base

Professional audit reports, straight from the field.

Capture photo evidence, record details, and generate branded PDF reports - from your phone, even offline.

Photograph issues, tag details, and produce polished reports on the spot. Works without signal.

Photos, location data, and notes attach to each finding and render into branded PDFs the moment the inspection wraps.

  • Capture evidence on-site: Photo-based issue capture with full context - no follow-up needed.
  • Professional output every time: Seven branded PDF report themes ready to send.
  • Built-in compliance: Digital signatures create a verifiable audit trail for every inspection.
  • Deliver reports instantly: Share PDF or CSV reports the moment an audit is complete.

What it does: Field Reporting, Photo Evidence, Compliance Trails, Offline Audits.

  • Audit Base on the App Store
  • Audit Base on Google Play
  • Visit Audit Base
  • Audit Base on Instagram

Invoice Studio

Create professional invoices in seconds - right from your phone.

Professional PDF invoices and quotes in under a minute - no account, no subscription. Pick a template, add your logo, send.

Built for tradespeople, contractors, and freelancers who invoice on the move. Works offline, produces tax-compliant documents the moment the job is done.

Pick a template, add your logo, and send polished invoices straight from your phone - no laptop or spreadsheet required.

  • Six polished templates: Live preview before you send.
  • One tap, quote to invoice: Convert a quote to an invoice - no re-entry.
  • Handles any tax system: GST, VAT, Sales Tax, IVA - automatically.
  • Your brand on every document: Add your logo and colours. Save clients and line items for repeat invoicing.
  • Status at a glance: Draft, issued, paid, or overdue.
  • Easy on the eyes: Full dark theme for any time of day.
  • Accounting-ready data: Export to CSV for your existing workflow.

What it does: PDF Invoicing, Tax Compliance, Brand Consistency, Offline-First.

  • Invoice Studio on the App Store
  • Invoice Studio on Google Play
  • Invoice Studio on Instagram

Beep

The complete multi-stage fitness test, guided by audio.

The official 20m beep test with audio guidance, real-time VO2 max, fitness ratings, and CSV export. For individuals and groups.

Audio-guided levels and shuttles, real-time VO2 max, age-adjusted ratings, and one-tap CSV export.

One device runs the protocol, records every participant, and exports session data - built for PE teachers, coaches, and sports scientists.

  • Hands-free testing: Spoken announcements guide every level - no second person needed.
  • Instant fitness assessment: Real-time VO2 max and age-adjusted ratings, no manual calculations.
  • Test a whole team at once: Log multiple participants per session with automatic name recall.

What it does: Fitness Testing, VO2 Max Tracking, Group Sessions, Audio Guidance.

  • Beep on the App Store
  • Beep on Google Play
  • Beep on Instagram

Habit Spark

Build better habits, one day at a time.

Create habits, check them off, and track quantities like pages read or glasses of water. Streaks, heatmaps, and analytics show what's working.

Fast enough for daily logging, deep enough to reveal long-term patterns.

Streak mechanics, heatmaps, and category-level analytics surface which routines hold and which drift.

  • Streaks that hold: Visual streaks and milestones keep you coming back.
  • Goals and challenges: Goal-setting challenges with shareable progress cards.
  • See your progress: Clear analytics show what's working.
  • Make it yours: Six themes - light, dark, monochrome, warm, and more.
  • Stay focused: Filter and sort with custom labels.
  • Quick to read: 48 icons across 7 categories - less reading, more doing.
  • Share your progress: Generate shareable progress cards.
  • Works your way: Back-date, edit, import/export - adapts to your life.

What it does: Habit Building, Streak Tracking, Progress Analytics, Personalisation.

  • Habit Spark on the App Store
  • Habit Spark on Google Play
  • Habit Spark on Instagram

Luna

Period and hormonal health tracking, private by default.

Log cycles, symptoms, mood, sleep, and energy, then get personalised insights and phase-aware health content. Encrypted cloud sync is optional.

Works offline, no account required, no ads. Optional encrypted cloud sync backs everything up and carries it across devices.

Pairs daily tracking with phase-aware content, evidence-based articles, and a hormonal health glossary - relevant context without leaving the app.

  • Complete cycle tracking: Periods, flow, mood, symptoms, sleep, and energy - with calendar history and easy back-dating.
  • Phase-aware insights: Content and recommendations based on where you are in your cycle.
  • Learn and understand: Articles, glossary, myth vs fact cards, and quizzes on reproductive and hormonal health.
  • Considered and accessible: Light and dark themes, serif headings, and a warm colour palette.
  • Private by default: On-device storage, no account, no tracking, no ads.
  • Sync across devices: Optional encrypted cloud sync - switch it on only if you want it.
  • Export anytime: Download your full history as CSV whenever you need it.

What it does: Cycle Tracking, Symptom Logging, Cloud Sync, Privacy-First.

  • Visit Luna
  • Luna on Instagram

Products

Client Work

Software we've designed and built for clients - from sales tools to mapping systems to robots. Each one started as a problem a business needed solved.

FlowSign

Our custom enterprise solution for secure document signing, from any device.

Easy to use, with workflow automation and friendly support behind it. There's even a built-in editor that lets you tweak a Word document right in the browser before it goes out to sign.

Several people review and sign the same document at once, with every action saved to a tamper-proof record.

Draft to signed in minutes - no printing, scanning, or posting. Works on any phone, tablet, or computer.

  • Sign from any device: Type, draw, or upload signatures - no app install required.
  • Everyone signs at once: Parties sign in parallel, cutting days off approval cycles.
  • Security you can verify: Encrypted storage, tamper-proof records, full audit trail.
  • Documents render exactly right: Smooth drawing, precise output every time.

What it does: Document Signing, Encrypted Storage, Multiple Signers, Any Device.

  • Visit FlowSign

Social Planner

Plan, schedule, and publish across every social channel from one calendar.

Drag-and-drop drafts onto the calendar, preview each post before it goes live, and let it auto-publish. Team approvals and a reusable asset library included.

One calendar for Instagram, Facebook, LinkedIn, and X. See each post exactly as it'll appear before it goes live.

Drafts route through editors for sign-off, scheduled posts publish themselves, and recurring posts keep the channel active.

  • One calendar, every channel: Schedule to Instagram, Facebook, LinkedIn, and X from one place.
  • Previews that match each platform: See exactly how each post will render before it goes live.
  • Reusable asset library: Upload once, reuse across campaigns with tagging and search.
  • Team approvals built in: Route drafts through editors and clients for sign-off.
  • Hands-off publishing: Queue weeks of content and let the scheduler handle it.
  • Recurring posts: Evergreen content repeats on a cadence - the channel never goes quiet.

What it does: Multi-Channel Scheduling, Content Calendar, Auto-Publishing, Asset Library.

Sales & Project Workspace

Take a client from first deal to finished project in one workspace.

A drag-and-drop sales pipeline, project task boards and timelines, notes, and a full client database in one place - so a won deal flows straight into the work, with nothing re-keyed between tools.

Move deals through the pipeline, then turn a won deal into a project without leaving the app. Task boards and timelines track delivery, with notes and files attached to the client they belong to.

Everything updates live across the team, and a shared client database ties deals, projects, and history together - one workspace instead of a CRM bolted onto a separate project tool.

  • Pipeline to project: Win a deal and it flows straight into a task board - no re-keying.
  • Manage deals visually: Drag-and-drop deal cards with instant visibility into stage and progress.
  • Two views, one source of truth: Task board or timeline - zoom by day, week, or month.
  • Notes live with the work: Colour-tagged notes with instant search, beside every client and project.
  • One client database: Companies, contacts, deals, and delivery history in one place.
  • Real-time, auto-saved: Changes appear instantly across the team, with continuous auto-save.
  • Demo available: Ask us for live demo access.

What it does: Visual Sales Pipeline, Task Boards & Timelines, Built-in Notes, Client Database.

H&S Tracker

Log every hazard and incident in one place, and keep your sites compliant.

Anyone on site can report a hazard or incident in seconds. Corrective actions are tracked to close-out, and compliance across every site stays visible in one dashboard.

Report a hazard or near-miss from any phone on site, and it routes to the right person with an owner and a due date attached. Nothing sits in a notebook or an inbox.

Managers get a live picture of open hazards, incident trends, and training compliance - so risks surface early and audits take minutes instead of days.

  • Report from anywhere: Log hazards, near-misses, and incidents from any phone on site.
  • Actions that close out: Every issue gets an owner and a due date, tracked through to sign-off.
  • Compliance at a glance: Training, hazards, and incidents across every site in one dashboard.
  • Audit-ready by default: A complete, time-stamped record of everything that happened.
  • Spot trends early: Incident and near-miss patterns surface risk before it becomes harm.
  • Built around your sites: Forms, hazard registers, and workflows shaped to how you operate.

What it does: Incident & Hazard Logging, Compliance Dashboards, Corrective Actions, Audit Trail.

Quarry Management

Your quarry's Health & Safety Management System - at your fingertips.

Your whole Health & Safety Management System in one place - hazards, incidents, inspections, and compliance records on hand the moment you, a supervisor, or a regulator needs them.

Every hazard, incident, inspection, and sign-off reports into one system. See what's open, what's overdue, and what's compliant without digging through paperwork or chasing the site office.

Toolbox talks, site inspections, and incident reports are logged as they happen, so your health and safety records stay current and audit-ready across the whole pit.

  • Hazards and incidents in real time: Log and track hazards, near-misses, and incidents as they happen on site.
  • Inspections and audits: Schedule, complete, and store site inspections with photo evidence attached.
  • Always audit-ready: Compliance records and sign-offs on hand the moment a regulator asks.
  • Toolbox talks and sign-offs: Capture attendance and acknowledgements for every safety briefing.
  • Know who's responsible: Assign corrective actions and track them through to close-out.
  • Shaped to your operation: Hazards, forms, and workflows configured to your site.

What it does: HSMS, Hazard & Incident Reporting, Inspections & Audits, Compliance Records.

Map-Based Tools

Turn a map into real numbers - measurements, quotes, and planning data, automatically.

One engine, many uses - measure catchment for a council, price a job for a trade, or scope anything that starts with a boundary on a map.

Draw a boundary on a satellite map and get real figures - roof area, rainfall projections, or an instant quote based on distance, terrain, and materials.

No site visit, no back-and-forth emails. The same engine works for fencing, landscaping, drainage, water consents, and anything else that starts on a map.

  • Any property, any region: Satellite-based measurements for any NZ address; custom boundaries anywhere in the world.
  • Real numbers, not estimates: Rainfall records, terrain-aware measurements, and material pricing produce solid figures.
  • Council and contractor ready: Water consents, subdivision planning, and instant on-the-spot quotes.
  • Less admin overhead: Automated quoting replaces site visits and manual measurement.
  • One engine, many jobs: Fencing, landscaping, drainage, water planning, and more.

What it does: Map Measurement, Instant Estimates, Council & Trade Tools, Automated Quoting.

Robotic Automation

An orchard robot that finds the ripe fruit and works out how to reach it.

Our showcase build. AI vision picks out the ripe fruit and the arm plans a path to reach it through the branches. It runs in 3D simulation today - that's where we prove the hard parts before any metal gets cut.

Right now this lives entirely in simulation. We've built the vision that spots the fruit and the path planning that reaches it - the seeing and the thinking, proven on screen before a single part is made.

It's the same approach we'd take to any hands-on job that's hard to staff: prove it virtually, trial it small, and scale only once it's earned it.

  • Sees the fruit: AI vision picks out what's ripe in real time.
  • Plans the reach: Works out a path to the fruit through the branches.
  • Proven on screen first: Built and tested in 3D simulation before any hardware.

What it does: AI Vision, Path Planning, 3D Simulation, R&D.

About

Our Story

A Bay of Plenty team building apps, platforms, and robots for businesses worldwide.

Accountability

The person you talk to is the person who builds it, so nothing gets lost in a handoff.

Our Approach

Built with care and intention. We'd rather get it right than rush it out.

What We Value

Owning the details and doing a brilliant job. If our name's on it, it's done properly.

  • 10+ Apps shipped - Live on App Store & Play
  • 20+ Products delivered - SaaS, mobile, hardware
  • 30+ Years experience - Combined across the team
  • 6+ Industries served - Fintech, banking, sport, more
  • 100% In house team - Senior team, end-to-end
  • 1 Office pooch - Mini schnauzer, full-time

The Team

  • Dalton Henderson - Co-Founder & Full Stack Engineer

    Runs engineering and product. Builds what we ship - software, hardware, the lot.

    Dalton is a Co-Founder and a Full Stack Engineer, he runs engineering and product at the studio. Born in Australia, he grew up travelling the world from Dubai to America and Mexico, and has called Tauranga home for the last 25+ years.

    He's typically the person in the room when you scope the project and the same person who builds it. Software platforms, mobile apps, physical machines - he's got all the bases covered. He's responsible for every Studio Phoenix project to date. He's built across the crypto ecosystem too, where security and reliability aren't optional.

    In another life Dalton was an architectural modeller, where he delivered 3D projects for Platinum Homes and the Australian Government, and has previously completed design and product work for Pic's Peanut Butter, Chia Sisters and Whittaker's. It means the studio's products are built and styled by the same hands.

    Outside the studio, Dalton's in the workshop on robotics, automation projects, custom 3D printing or crafting an electrical engineering project. When he's not, you'll find him out surfing, at the gym or doing double back flips on the tramp. That last one sounds made up, but we promise it's not.

  • Anna Woodward - Co-Founder & Engineer

    Involved in engineering, product, and brand direction. Sets the strategy and makes the bigger calls.

    Anna is a Co-Founder and an Engineer, she also leads brand direction at the studio. Born and raised in Tauranga, it's still where she's based today.

    She's spent over a decade in banking and finance before engineering. First stepping into banking at Commonwealth Bank of Australia, then Commercial Banking at ASB and Mortgage Advising at NZ fintech Squirrel. With a long held passion for creating and building tools, it was at Squirrel that she moved into IT as a Software Engineer, where she built products used by tens of thousands of people each month. Working in fintech means the stakes are real and things have to work the first time, and that discipline now shows up in everything the studio ships - it's built properly, it looks considered, and it holds up.

    Outside the studio, Anna's clocking hours toward a pilot's license, on the paddleboard or at the gym. The longer game list stays on rotation too - permaculture, ayurveda, and learning new languages (the spoken kind, not the coding kind).

  • Charlie - Product Owner & Client Lead

    Decides what gets built and holds the line on what ships. Scope, requirements, trade-offs, and the timeline - nothing moves without sign-off.

    Outside the studio, Charlie's on long beach walks, at gigs, or in the gym.

  • Georgia - Sales Executive

    First point of contact for new work and partnerships. Scopes the conversation, qualifies the fit, and gets the right people on the call.

    Outside the studio, Georgia's horse riding, at the gym, or doing laps in the pool.

    sales@studiophoenix.io

  • Natasha - Marketing Manager

    Owns the social engine - content calendar, campaign timing, and brand voice across every channel. Keeps the cadence tight so nothing goes quiet.

    Outside the studio, Natasha's deep in a game, out fishing, or off somewhere in the bush.

@studiophoenix.io on Instagram

studiophoenix-io on LinkedIn

studiophoenix.io on Facebook

Contact

Get in Touch

Tell us the problem you're trying to solve. We'll take it from there.

Email: sales@studiophoenix.io · Bay of Plenty, NZ